This is a recent Slideshare presentation that I discovered by Jason Baer that he created for the Social Media Club of Arizona. It has some very interesting stats and thought lines to consider. If you have a few, I recommend checking it out.

National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic. The typical IYP has north of 15MM business listings. Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword targets. Many IYPs even use their Google rankings as part of their sales pitch.

SEO Andrew Shotland got an email from one asking him to advertise and take advantage of their rankings, it got him thinking about which IYPs are the best at SEO, and thus the IYP SEO Rankings report was born.

This is a resource worth checking out… Local Search is the key to success for most small business owners. Take advantage of the right IYP directories.

IYP SEO Rankings Report 2009

Need a way to figure out what the ROI on your marketing dollars are?  Use this calculator to determine the marketing ROI (Return on Investment) for any direct mail or e-mail campaign. Just enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per piece, cost per new customer, and more. Use this tool to test different sets of assumptions to see how your program results might vary with different response rates and different conversion rates.
Check it out:  ROI Marketing Calculator