National IYPs (Internet Yellow Pages) have long been amongst the biggest benefactors of organic search engine traffic. The typical IYP has north of 15MM business listings. Add category pages, city pages, reviews, maps, etc and you are easily looking at a 50MM+ page site with a huge amount of high value & high volume keyword targets. Many IYPs even use their Google rankings as part of their sales pitch.
SEO Andrew Shotland got an email from one asking him to advertise and take advantage of their rankings, it got him thinking about which IYPs are the best at SEO, and thus the IYP SEO Rankings report was born.
This is a resource worth checking out… Local Search is the key to success for most small business owners. Take advantage of the right IYP directories.
